What I learnt from my own research and analysis of album adverts Originality will capture the target audience’s eyes Simple layouts are sometimes easier for the audience to navigate their way round It's very important to have; the band name, the album name, the release date of the album and a form of digitial information/contact details to give the audience an option to explore further if they want to What I learnt from target audience magazine interviews Using a contrast of colours will draw in the audience's attention It is important to have the artist on the advert as a form of familiarity and recognition The level of how much uniqueness there is will be the difference between it being noticed to it not being noticed.