Hannah Bess A2 Media

S oftware For the research purposes of the production of our music video I used a variety of software to help with my research. Firstly, a piece of software specific to Apple I used Safari. Safari was a massive asset in the research side of my production. Safari allowed us to find the focus websites which we focused our research on such as Kaleo’s own website as well as YouTube where we found the song. Furthering this, YouTube was a massive part of the production for our music video. I used YouTube to get the videos I analysed. The analysis I did of the YouTube videos I focused on was very helpful because it allowed me to find the parts of the music video I liked to focus on. An example of this being lighting. This was something I picked up on a lot in my analysis’ and therefore when it came to the actual production of my music video I was very focused on making sure the lighting was right for the mood we were trying to portray. Additionally, we also used YouTube for inspirat...

In what ways does your media product use, develop or challenge forms and conventions of real media product? Adhering and Developing Common Conventions of the Indie Rock Genre In our music video we adhere to the conventions of music videos of the same genre of our song (Way Down We Go by Kaleo) in a variety of ways. The first way we do this is by adhering to the convention of live performance. Quite a large section of our music video is based on having our main artist (Aidan) actually lip-syncing to the song on camera. This adheres to the stereotypes of an indie-rock music video and also was effective because it helped to isolate him from the storyline which, in effect, has made the music video look a lot better because there is no clash with the storyline. Another convention we adhere to in our music video is by the use of narrative. A key component of our music video is our narrative because it tells the journey of our main character as she goes through the music video. We devel...