Hannah Bess A2 Media

As part of my research for my music video the artists I will be focusing on are those in the indie-rock genre. As a pair we have decided our focus would like to be on bands/groups within the indie-rock genre so I have done some background research on a selection of those. This will inspire our song choice for our music video production and help to outline which artists I am more fond of in comparison with those I am not. Imagine Dragons Imagine Dragons are an indie rock band which was formed in 2009 by lead singer Dan Reynolds. They became big after gained exposure in 2012 from their album 'Night Visions' and it's first single 'It's time'. The band's second Album 'Smoke + Mirrors' in 2015 which reached number 1 in the US, Canada and the UK. Green Day Green day are an American indie rock band formed in 1986. Although having been around for over 30 years they are still going strong after gaining exposure from their major label debut Dookie wh...

Indie-rock is a genre associated a lot with people stereotypically known as 'outsiders'. They have a fashion sense which is associated with dark colours and outgoing fashion statements which may standout in the crowd. Despite being known as 'outsiders' there is a collection of community among indie-rock lovers. Additionally, the image of indie-rock is definitely presented as to be unique and have features which are uncommon among other genres which gives it an original feel and makes it more interesting.

The 5 Key Elements of Music Videos which audiences want to see: 1. Thought beats- Goodwin argued that audiences want to see a relationship between the narrative and the songs. The cuts and beats should be in time with each other. Images can be repeated to add emphasis during the chorus to repetition of the tune or beat. 2. A relationship between the narrative and the performance- The narrative and performance in the music video are used to help clarify ambiguous meanings. 3. The star's trademark- Artists often have a style which is personal to them. This is expected to be in the music video by the audiences which helps to link the music video with the artist. It also acts as a marketing strategy. 4. Multiple close ups of the main artist- The creates a relationship between the audience and the artist which can be used to portray the mood of the music video. 5. Technical aspects- This is what hold the music video together and is when the audiences expect to see opportune lightin...

A sub genre of pop The focus is on making the music harder and more electronic The industry has seen an increase in popularity and influence since the 2000's Was formed in the early 1980's but in 2009 the genre had revamp with artists and this saw the popularity of many electro-pop artists increase Electro-pop music is often catchy and has simple dance beats.  Additionally, it is characterised by low frequency synthesizers Electro-pop music is usually described as crisp, crunchy, crackly, fuzzy, warm, distorted, dirty and dry Themes of electro-pop music videos include; sex, female strength, break-ups, dilemma, love The target audience is young people as quite a lot of the lyrics are relatable.  Music videos are usually follow similar story lines to the lyrics of song and are usually set anywhere from an exotic beach to a dark messy bedroom- it all depends on the general mood of the song Electro-pop artists are known for being quite out there and unique due to their...

This genre is often described as an alternative look on R'n'B. The actual name itself is used to sum up sub genres of R'n'B. It breaks the tradition by including elements of electro, ambient and indie. The alternative R'n'B genre came from fans demanding a change. It was used in the 1990's to mark neo-soul. Artists of the alternative R'n'B genre include; The Weeknd, Frank Ocean, Miguel and d'Angelo To start with, the genre wasn't very popular, however this changed over time and became more popular. The alternative R'n'B genre music videos tend to have dull lighting and the artist are usually the main characters in the music video.  Having a connection between male and females is common and the lyrics tend to match with the storyline of the music video. In alternative R'n'B females are usually seen as objects and often there is a feature of males gazing at females. Story lines usually include wealth, youth and socia...

Indie-rock musicians use performance based music videos. This shows the artists' passion for their music making it meaningful. An example of this is 30 Seconds to Mars with their music video for Closer to the Edge. Indie-rock music videos play out the story of the song.  Indie-rock is a form of alternative rock making it a sub genre. It originated in the US and the UK in the late 1970's to 1980's. Indie-rock artists tend to have DIY attitudes as they tend to be with independent record companies meaning their budget is more restricted and as a result DIY attitudes means quite a lot of their music videos and made by the artists themselves. This means indie-rock music videos tend to be more ambiguous.  Most indie-rock artists avoid major record labels and they feel they have more freedom without them.  Examples of indie rock artists include; James Bay, Lorde, Bastille, Birdy and Arctic Monkeys. Examples of record labels in the indie rock genre include; Domino, XL ...