Alternative R'n'B


  • This genre is often described as an alternative look on R'n'B.
  • The actual name itself is used to sum up sub genres of R'n'B.
  • It breaks the tradition by including elements of electro, ambient and indie.
  • The alternative R'n'B genre came from fans demanding a change.
  • It was used in the 1990's to mark neo-soul.
  • Artists of the alternative R'n'B genre include; The Weeknd, Frank Ocean, Miguel and d'Angelo
  • To start with, the genre wasn't very popular, however this changed over time and became more popular.
  • The alternative R'n'B genre music videos tend to have dull lighting and the artist are usually the main characters in the music video. 
  • Having a connection between male and females is common and the lyrics tend to match with the storyline of the music video.
  • In alternative R'n'B females are usually seen as objects and often there is a feature of males gazing at females.
  • Story lines usually include wealth, youth and social class. 

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