Electro-pop


  • A sub genre of pop
  • The focus is on making the music harder and more electronic
  • The industry has seen an increase in popularity and influence since the 2000's
  • Was formed in the early 1980's but in 2009 the genre had revamp with artists and this saw the popularity of many electro-pop artists increase
  • Electro-pop music is often catchy and has simple dance beats. 
  • Additionally, it is characterised by low frequency synthesizers
  • Electro-pop music is usually described as crisp, crunchy, crackly, fuzzy, warm, distorted, dirty and dry
  • Themes of electro-pop music videos include; sex, female strength, break-ups, dilemma, love
  • The target audience is young people as quite a lot of the lyrics are relatable. 
  • Music videos are usually follow similar story lines to the lyrics of song and are usually set anywhere from an exotic beach to a dark messy bedroom- it all depends on the general mood of the song
  • Electro-pop artists are known for being quite out there and unique due to their how they choose to commercialise their music.
  • Examples of electro-pop artists include; Lady Gaga, Owl city, Little boots, Calvin Harris, Kesha and Lorde.

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