Imagine Dragons- Radio Active Music Video Analysis
Mise-en-scene
The use of an abandoned field and shed is an effective use of mise-en-scene because it portrays the theme of isolation which is a common convention of the indie-rock genre as they have a niche audience which could be known as isolated. Additionally, there is a very dark colour scheme used which is presented through the clothing. There is a lot of grey tops, black jeans, black jackets and dark hair. This is effective because it portrays a unhappy vibe which is also a common convention of the indie-rock genre. The dark colour scheme is also presented through the use of ambient lighting. This is effective because it portrays an appearance of it being rough which is evident through out the whole music video. The rough appearance is also presented through the setting. There is a boxing rink which is formed off old wooden panels which look very scruffy portraying a limited budget which is common of artists with a niche audience. Another common element of mise-en-scene used in the music video is smoke. It is used by the actual artists themselves and then the 'lead boss' character in the music video which is really effective because it portrays a likeness between the artists and the storyline. Additionally, the use of strong movements resembles a theme of violence. Examples of this include; punching, grabbing, whacking and kicking which resemble a mood of anger which links to the theme of power and the whole atmosphere the song lyrics portray.
Camera Angles
An extreme close up of one of the main character's eyes portrays the theme of secrecy which is effective and a common theme reflected in indie-rock music videos as a lot of people don't understand their artistic potential and hence is the reason for their niche audience. Additionally, there is a lot of low angle shots used which is used to show dominance and power of characters. It also shows a power struggle which is effective as it contradicts with the mood of the song. A zoom out shows the gaining of power from one of the characters. Medium close ups are used to portray the impact of change on the characters.
Special effects
The use of lazer special effects are interesting because they add an animated perspective on top of a real story. This adds in the sense of dark humour.
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