Institutional Research
Conglomerate Record Label- Atlantic Records
Atlantic Records was founded in October 1947 by Ahmet Ertegun and Herb Abramson who are both passionate music fans and record enthusiasts. Atlantic Records is an American major record label and earned their reputation from specialising in jazz, R&B and soul. Thanks to their passion for artistic development, Atlantic Records has been home to some of music’s biggest successes including; The Rolling Stones, Cher and Aretha Franklin. In 1967, Atlantic Records became a wholly owned subsidiary of Warner Bros after being sold to Warner Bros but agreeing that Atlantic Records was still worthy. In the 1970’s Atlantic Records reinvented themselves due to rock music making a big impact on the public. They went on to take on some of the biggest and most successful rock acts in the world. Since then they have continued their musical success with the evolution of new artists including; Bruno Mars, Coldplay, Ed Sheeran and Wiz Khalifa. As a result of being signed with Atlantic Records, Ed Sheeran has won many awards including getting a Grammy in 2016 for Song of the Year with his song ‘Thinking Out Loud’.
A reason we would use this record label is because they are known for their success with rock music and have been behind some of the world’s greatest artists who have made musical history. Additionally, they have been in the business for 70 years implying they have a lot of experience. As well as that, they also helped to produce the artist of which we are using the song of which would imply if we were doing this professionally they would like our music as they have already signed Kaleo. In conjunction with this, because they are a conglomerate company they have a large fund which would give us more flexibility with the filming of our music video.
Atlantic Records was founded in October 1947 by Ahmet Ertegun and Herb Abramson who are both passionate music fans and record enthusiasts. Atlantic Records is an American major record label and earned their reputation from specialising in jazz, R&B and soul. Thanks to their passion for artistic development, Atlantic Records has been home to some of music’s biggest successes including; The Rolling Stones, Cher and Aretha Franklin. In 1967, Atlantic Records became a wholly owned subsidiary of Warner Bros after being sold to Warner Bros but agreeing that Atlantic Records was still worthy. In the 1970’s Atlantic Records reinvented themselves due to rock music making a big impact on the public. They went on to take on some of the biggest and most successful rock acts in the world. Since then they have continued their musical success with the evolution of new artists including; Bruno Mars, Coldplay, Ed Sheeran and Wiz Khalifa. As a result of being signed with Atlantic Records, Ed Sheeran has won many awards including getting a Grammy in 2016 for Song of the Year with his song ‘Thinking Out Loud’.
A reason we would use this record label is because they are known for their success with rock music and have been behind some of the world’s greatest artists who have made musical history. Additionally, they have been in the business for 70 years implying they have a lot of experience. As well as that, they also helped to produce the artist of which we are using the song of which would imply if we were doing this professionally they would like our music as they have already signed Kaleo. In conjunction with this, because they are a conglomerate company they have a large fund which would give us more flexibility with the filming of our music video.
Comments
Post a Comment