Album Analysis in Magazine- Two Door Cinema Club

I really really like this advert! It is such a good representation of Two Door Cinema Club as a band. This advert is very true to Two Door Cinema Club's originality and what they are about. Particularly, the choice of a polaroid style photo signifies this. I am not sure the relevance of the cat but it is an effective marketing strategy because it stands out as it's unusual. Alternatively, it could also be the group trying to create common grounds with their audience as if to say they take pictures of their cats like every other cat owner stereotypically does. I really like this advert and how it's been created because it has clearly had it's design well thought out which will work as a marketing strategy. Additionally, a significant marketing strategy which works really nicely is having their tour dates with 'sold out' across it in bigger letters. It presents them as popular and gives the impression that they must be good if they are sold out. The choice of text is really good because it has the same text style which makes it easy for the eyes. This also applies for the colour of the text all being the same. In conjunction with this, the use of bold to make certain things stand out works really well as a marketing strategy particularly as it's the 'sold out', the group's website, the title of the band, two significant song titles and the disc situation. I also quite like how the band name is in a slightly different text style because it makes it stand out. The positioning of the text is really fascinating because it kind of goes in the order of biggest text to smallest text from the top of the page to the bottom of the page with the exception of the 'sold out' and this is also very visually pleasing.